When we conduct a search on Google, we are actually searching the index of the Google system. Google performs this indexing of whole information with the help of its crawler, also known as Google Spider or Google Bot, crawls through enormous amounts of data on the web and then starts indexing, so Google’s core algorithm performs three main tasks to provide relevant search results crawling indexing and ranking crawling and indexing trillions of documents Worth Knowing ignore pages that are insignificant to them, perhaps because the pages are perceived as worthless and respond to user requests by providing lists of relevant pages by arranging them chronologically. So let’s learn how these three tasks work in detail. In order to offer the best possible results as part of the search engine experience, a search engine must attempt to discover all of the public pages available on the World Wide Web and then present the ones that best match the query and match the user. The first step in this process is to search the web for quality and then visit the links on each page of these sites to discover other sites as well, mostly through links. Automated search engine robots, so-called crawlers or spiders, can reach trillions of interconnected documents. Now the search engine would load those pages and analyze that content. Well, this process repeats itself over and over until the crawling process is complete. This process is enormously complex due to the size and complexity of the internet. A key concept in building a search engine is deciding where to start crawling the web, which could theoretically start in many different places, starting with a known trusted set of sites that search engines can use to measure how well they found each other Websites are trusted by the crawling process after being crawled once. The next step in this process is to create a term index. This is a huge database that catalogs all the important terms on every page crawled by the search engine and many others. It also records data such as B. a map of all pages where each page is linked with the clickable text of these links known as anchor text to effectively make the process of storing data on trillions of pages to be able to access them in an im In a split second, the search engine built huge data centers to process all this data. After indexing the huge amount of complex data and part of the algorithm, the next step in this process is when the search engine returns a list of relevant pages on the web, in the order that the search engine deems the best match of the user, based on his search. The process initially returns only the results related to the website. The secondary query ranks the result in order of perceived importance, considering the trust and authority associated with the site. An important element to consider in search engine optimization is relevancy. Relevance is the degree to which the content of the returned documents is displayed, the search matches the user’s search intent and the term used in it, since the search increases the relevance of a document when there are page relevant terms to the user’s queried phrase or when links come to the page from relevant pages and use relevant anchor text are some of the signals that help improve relevancy factors for better ranking. Well, relevancy and importance are not determined manually, but Indians create careful mathematical equations, also called algorithms, to trim the wheat from websites on the World Wide Web and then rank the wheat to order based on the quality of those algorithms often consisting of hundreds of components that are the most important ranking factors Also known as algorithmic ranking criteria, the search engine plays a huge role in the content of any webpage, after all it is the content that defines what a page is about . The search engine performs a detailed analysis of every website it finds during its crawl. To make this determination as part of a quality search engine, it performs a detailed analysis of every word and phrase that appears on each and every web page, and then creates a map of that data to verify that your page appears in the results when a user enters a related search query. Often referred to as a semantic map, this map attempts to define the relationship between these concepts so the search engine can better understand how to match the right webpages to the user’s query, i.e. H. with the words you type on the page and with the The theme of this page plays a big role in ranking, so search engines focus on what can be considered unique page content. Let’s not talk about serp which stands for search engine results page. The main component is the result or listing generated by the search engine in response to the query we enter when sorting with the total component. Now let’s understand the sorting function in detail. In the address bar, type google.com and in the search box, type a term. Say the best education advice in Nepal. The source function aims to provide helpful information to the user with a minimum of need by providing the component to each user to have a better experience. We enter our query here and do our keyword search similarly. We have a horizontal navigation pane that includes features like news images, video maps, and more. In addition, if we click on a section called Image we will get a result similar to Image, if we click on Video we will get a result related to Videos and so on. Okay, now let’s talk about a quick function similarly. Image Pack Image Pack is a special result that is shown for specific searches where Google believes visual content is valuable to show an example. Just type in the word T-Short designs. We see that the primary result is an example of an image package. The featured snippets are a format that provides users with a consistent, direct answer to their question without requiring the user to click through to a specific result for more answers. To show an example, let’s just type a phrase like When doing video marketing, we can see that the primary result is an example of a feature snippet-generated rich result that shows up on the right side of the organic results which mainly comes from other authoritative data sources and entities such as wiki data etc. To show an example, just enter a word Renault. We can see the result is displayed in the right corner, it’s a knowledge area, that’s what we’re talking about recommendations that contain a map, ideally three or more geographically related search results to give you an example. Just enter a phrase, say 5 star hotels near me. You’ll see local results from five-star hotels that are closer to the source called Local Package, the result contains an expandable grid that presents a series of questions about the search term you’re looking for, and what’s even more interesting is that each of these questions is about a dropdown menu can be expanded. This also gives you the answer and the ability to visit the page that has a video carousel-style answer video feature. Certain searches where Google believes the video content would be valuable in order to fulfill the search query’s video function type result primarily from YouTube videos. Let’s just type a sentence how to build a business online. The part of the species that you can see as a video carousel is a video feature. Here you have the option to click the Next button to view other related videos in addition to the horizontal navigation. Got the “Video” tab that we can always click on for more specific video results. What is a source operator? Specific results are also useful for content research and technical SEO audits, and many more website sorting operators is a command that helps filter and refine search engine results to limit your search to just a single website with such a query, where we can easily find a number of pages indexed in google and even find the important pages which are indexed or not, for example when typing site colon tdm.com dot np in google i get about 100 results which means that google has successfully crawled most of the stored and indexed pages into its database system, which is then ready to be displayed according to the user searches performed. This way we could also find the reason why we have less traffic on our website and performing this kind of website source operator will definitely help in troubleshooting and using this operator will also help to check, whether a particular website is indexed or not. To give an example, just type the site colon http://www.tdm.com dot np slash seo dash training. You can also repeat the process with other page URLs that you think are the most important part of your website. We all know that every digital file we use has an extension, even if you are on a desktop or laptop for example, we can easily find our files by narrowing our search based on their extensions. When we want to listen to music, we simply search our disk simlar pdf with dot mp3 or dot wav for books that we may have downloaded from the online repository. Let’s put it this way, we can use the file type operator to find files from google hard drive and have been indexed to show up in a results page. This operator is the most commonly used operator that allows us to filter our results based on file type extensions to give you an example. Here with branding space file type colon pdf we have the possibility to get results with other extension variants like docs ppt html etc. Therefore, using the power of such a search operator gives us a tremendous opportunity to obtain information that we receive to find pages related to a specific URL, which in most cases you enter when you are looking for related businesses or services want to find that are very convenient for you. You can just use the related operator to give you an example. Let’s go to Google and type the associated colon hrefs.com. The results we see are similar business urls where they offer similar services or information about which href offers we can see clearly for related information but also less time to find competitors. Also, SEO is one of the most changing fields in terms of search algorithms. Here are some of the best places to catch up on the latest SEO trends Get an update from Google Alert now Google Alert is an automated web search service that can help people and businesses monitor the internet for activity they are doing could affect and get notified when you are very busy just giving you an example of setting up your notification for a term called SEO. Google Alerts will send the notifications to your specified email address. When it finds new results according to your filter set, it provides you with this information from the web, such as: B. News Articles, Blogs Or Other Sites Talking About SEO Or Subscribe To Some Popular SEO News Sites Like Search Engine Land Search Engine Journal Se Round Table SEO Mos. You can also become an active member of SEO specific forums where you can post your SEO related questions such as: B. Digital Point, just to name a few. Also following the SEO industry guides will be helpful for your purpose. The more you delve into this, the better you’ll find some better sources along the way, as Google has made many changes to its algorithm over the past few years, which includes manual penalties and algorithmic penalties from such updates. Some of the most important changes rocked the SEO world that had a very big impact on organic rankings on Google, resulting in significant. The decline in search engine traffic and demise of some of the biggest giants and their websites prompted us to take a look at some of the most significant algorithm updates and penalties in the search landscape as they came out on February 24th, 2011. With this announcement, Google shared that this update was designed to lower the ranking for low-quality websites that offer little value to users. Besides providing better ranking for high quality websites with original content and information, the researchers have made detailed reports and thoughtful analysis to give just one example now how to protect yourself well from Panda update if you protect yourself from the following want to protect Google Panda Penalty are some of the triggers for the Panda Penalty. Thin content Thin content falls on the weaker side, especially if it has very little relevance on the content side. Since it has a weaker connection to the topic, it can also have duplicate content pages, automatically generated content, affiliate script content, landing pages they are considered themed content sites so by all means stay away from those duplicate content sites, it’s definitely one of those topics that’s frowned upon and using someone’s work has never been good practice when creating high quality sites, if there is duplicate content, either in content blocks or in an area of ​​the site that matches within one or more pages, or across the entire domain, the site will be filtered through the search algorithm, which believes the site has less or less has no value and will eventually be kicked out of the search list. Thin slicing is said to have been one of the original triggers for the Panda algorithm update, widely used in SEO such as Content Farm, a popular tactic thought to rank higher than multiple pages on the same topic ever re-create targeted keywords in it and post content with such keyword repeats just to give you an example of a school with nursing program content. Farm websites would publish many articles on the same topic with titles like nursing schools, nursing schools, nursing colleges, nursing education, etc. There is no need for all those different articles that have prompted Google to target this practice with Panda. In this case, we should create quality content on the topic you are writing about that will perform much better in the eyes of the search algorithm. Also, lack of authority and trustworthiness of content that comes from many other sources that are not considered definitive or offer less value to users falls into this area, even if you have content that is fairly informative and has few external links to others websites you should link to some really good content related to external authoritative websites like wikip related to your topic edia where human users would feel safe to get detailed or prominently linked information if the site promised will provide relevant answers but no accurate information is provided to users after clicking, the Google Penguin algorithm was first released on April 24, 2012, the first major algorithm implemented by Google to fix bad links. When we talk about bad links, I mean spam links or links pointing to low quality or relevant websites, this is an attempt by google to reward high quality websites and reduce the presence of a website that is similar to manipulative link -Schemes ranked, if you will, to protect yourself from being penalized by google penguin, penguin update aims, among other things, to acquire or even buy backlinks from inferior websites and of course also from unrelated websites that have an artificial image of Creating popularity, relevancy and trying to manipulate the ranking system means, in simple terms, that you should only ever create quality backlinks from websites that are relevant to your business. Now directories are primarily directories of catalogs with online listings, including details of people or businesses. They also consist of links to company websites like the local yellow pages which are now working Penguin’s first release, there are a few directories that are really high quality specific to your industry but most directories are created to provide a backlink Build strategy, so stay away from such directories, even though they refer to quality directories, forums and websites are good. Excessive use of rich anchor text was also part of Penguin’s original release, which is why Google sees it as a signal of spam behavior when the exact same keyword-rich anchor text is used repeatedly. In this case, always try to use the anchor text that redirects to the similar page content, or the section will now block the publication of informative content. This is useful for many readers, including the other bloggers, as it is interactive in nature or puts excessive links in comments within the blog to get a link. Another update from Google released in September 2012 known as the emd update is also known as the exact domain match. It’s a filter that prevents poor-quality websites from being ranked just because they find search terms word for word in their domain names, which means people used to rank for every search query using exact-match domains, which were only used to rank higher for such such searches were tracked by Google’s emd update and no longer work as they used to before the [Music] now Hummingbird update was released on August 20, 2013. Hummingbird wasn’t really an algorithm update, but a rewrite of the Google search platform. With the design goal of making the overall search engine experience more flexible and adaptable for the future, part of the design of this rewrite included more natural language and search types with semantic support. The most practical use for website owners is to ensure that natural language is reflected in the content of the website. Hummingbird can be seen as bridging the gap between ancient spamming practices and modern SEO, but attempts to speak the readers’ natural language when the site owner uses semantic connection throughout the content and making sense of each sentence is an obvious convenience for you and me as well as Google’s intelligent algorithm system, so it is advisable to do this instead of just working on words, it should be better understandable and highlight the meaning behind the words and relevant results that better serve the searcher’s intent could . “Mobile Getting” is a name for Google’s search engine algorithm update released on April 21, 2015. Let’s look at some basic mobile usage stats that might help you understand why there is a cell phone that shows the future is all about mobile usage. An indispensable device with an internet connection. People will adapt more and more. Therefore, it is highly recommended to focus on making a website mobile-friendly, not only for ease of use, but also to protect it from mobile access and get the maximum SEO value. rankbrain was first released on october 26, 2015 is one of the components of google ch’s core algorithm uses machine learning to determine the most relevant results for search engine queries. Well, machine learning is the ability of machines to learn from data entry exactly what to look for when interacting with search results, specifically organic click-through rate. The simplest definition of CTR is the ratio of users who click on a specific link to the total number of users who viewed results on scrp, the time a Google searcher spends on a page from the search results before returning to CRP returns and returns fro the search can be described clicks on a link on scrp the page does not see what it is actually looking for and immediately jumps back by clicking the back button in the browser and then selecting other results even in Google Analytics are measured under the term bounce rating. If you’re seeing a higher bounce rate, you may actually need to create engaging content that’s really different from these points of how Rankbrain works. There are many other human behaviors that Google is trying to analyze through rankbrain machine learning rank grain algorithm can be understood from this image. These concept analyzes have now satisfied the user. If no, try a different result next time, if yes, rank this page. There’s one more factor we shouldn’t overlook when Google fights spam. The site is now called Google Sandbox, which is Google Sandbox. In this chapter we discussed that search engines use a number of methods to combat spam. The sandbox is considered as a filter in which Google limits the growth rate of the page ranking or new domain name ranking. Now, this approach could be useful to filter out spam domains as they often don’t exist very long, so the spammers work hard to classify them and generate traffic as soon as possible. The sandbox can potentially create a scenario where the website is captured by improved algorithms or a manual review before it becomes highly productive.