It’s difficult to get your content out there. There are many ways to increase your reach and it can be difficult to know what’s best for you at any given point in time. For example, as a musician, you might want to get your music played on Spotify and YouTube, but you might not even know how those platforms work or how they can help you achieve your goals.

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BTS has once again reached a milestone, becoming the first group in YouTube history to have 6 music videos with over 1 billion views. Their song Dynamite was their third music video to garner more than 1 billion views on YouTube, marking the milestone of over 1 billion views on YouTube. BTS received a commemorative plaque for being the first Korean group to have over 1 billion streams with their song Dynamite on Spotify. BTS has amassed a massive fan base, resulting in the group becoming one of the most popular artists on music platforms such as Spotify and YouTube. The most popular hip-hop artist on YouTube has become the first to earn a billion views since the beginning of the year. When Roar’s video hit 1 billion views on YouTube in July 2015, Katy Perry became the first female artist to have two music videos break the milestone. Not enough to get into the elite YouTube Billion Views Club, which consists of the top 10 videos on YouTube, which are all music videos, and all have at least 1 billion views. A decade on, Gangnam Style is a logical anniversary to choose to celebrate at a club, but it’s certainly part of YouTube’s ongoing effort to convince YouTube music rights holders that the industry is worth it, despite the growing debate about the value gap . YouTube is celebrating the 10th anniversary of the release of Psys Gangnam Style, the first video to reach 1 billion views on the video platform. This Friday, July 15, marks the 10th anniversary of the release of Psys’ “Gangnam Style” music video. A combination of elegant quirks, signature dance moves, synth hooks, and the satirical edginess of Korean artists made Psys’ “Gangnam Style” the first viral video to hit a billion views on YouTube. Today, Psys “Gangnam Style” remains in the top 5 most viewed YouTube music videos by artist with an absolute record on the platform with 4.47 billion views (or more). YouTube is using the 10th anniversary of Psys Gangnam Style’s release of 4.48 billion views and more to publish broader statistics on the best music videos on its platform. Eminem earns his fourth song in 1 Billion Stream Club from Spotify 1 Billion Stream Club from Spotify Beloved The Marshall Mathers LP has passed a major digital milestone. As of Tuesday, Eminem’s 2000 hit “The Real Slim Shady” has surpassed one billion streams on Spotify, according to Spotify. It took Spotify eight years for one track to reach 1 billion streams, and 10 years for 10 songs to reach that threshold. Amazingly, YouTube can attract as many as 2 billion monthly users who listen to music, watch TV, or climb down the rabbit hole to watch videos on obscure topics. One obvious reason is that watching YouTube videos is a more pleasing visual experience than playing songs on Spotify.

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